How We Work
What We Do
DTC Group is Canada's premier representation agency for destinations and hotels. We operate at the intersection of trade, media, and public relations — giving our clients a single, expert point of contact for everything that matters in the Canadian market.
01
Your boots on the ground across Canada.
Trade Representation
Canada's travel trade is vast, relationship-driven, and deeply regional. What works in Toronto doesn't necessarily move the needle in Calgary or Halifax. DTC Group brings national reach with genuine local depth — we know the agents, the networks, and the conversations that lead to bookings.
Talk to UsWhat's Included
- Direct sales calls to travel agencies and consortia nationwide
- Trade show attendance and representation
- Agent training sessions — in-person, virtual, and webinar formats
- FAM trip coordination and hosting
- Co-op marketing and promotional campaign management
- Ongoing relationship management with key agency partners
- Monthly reporting on trade activity and market intelligence
02
The right story, in front of the right audience.
Media & Influencer Relations
Canadian travel media is a distinct ecosystem. We have spent years building relationships with the editors, journalists, broadcasters, and digital creators who shape how Canadians think about where to travel next. We don't blast press releases — we build stories that earn placement.
Talk to UsWhat's Included
- Targeted media pitching to print, digital, broadcast, and podcast outlets
- Press trip coordination — logistics, hosting, and follow-up
- Influencer and content creator partnerships
- Editorial calendar alignment with seasonal travel trends
- Crisis communications support
- Media monitoring and coverage reporting
- Social media content strategy and support
03
Positioning that keeps you in the conversation year-round.
PR & Strategic Communications
Awareness without strategy is noise. We develop communications plans that are grounded in the Canadian market — what motivates Canadian travellers, what media they trust, and what moments in the calendar create the most opportunity for your brand.
Talk to UsWhat's Included
- Annual PR strategy and communications planning
- Destination and property launch campaigns
- Award submissions and industry recognition programs
- Speaking opportunities and industry event representation
- Brand messaging and positioning for the Canadian market
- Stakeholder communications and government relations support
- Quarterly strategy reviews and campaign performance analysis
Our Process
How We Work
01
Discovery
We start by understanding your destination or property in depth — your strengths, your gaps, your goals, and your current position in the Canadian market.
02
Strategy
We build a tailored annual plan that identifies the right channels, the right trade partners, and the right media targets for your specific objectives.
03
Execution
Our team gets to work — attending trade shows, pitching media, coordinating press trips, and maintaining the relationships that drive results.
04
Reporting
You receive clear, regular reporting on activity, coverage, and market intelligence — so you always know exactly what we're doing and why it matters.
The DTC Difference
No surprises. No hidden costs.
Just results.
Our retainer model is all-inclusive. Travel, trade show fees, press trip hosting, and operational costs are built into your annual budget — so you always know exactly what you're spending and exactly what you're getting in return.
We work with a select number of clients at any given time. That's intentional — it means every partner receives the full attention of our team, not a fraction of it.
Ready to enter the Canadian market?
Let's talk about what the right representation strategy looks like for your destination or property.
Get in Touch