National reach.
Local depth.
Who We Are
A boutique agency built for one market.
DTC Group — Dare to Curate — is a Canadian representation agency working exclusively on behalf of destinations, tourism boards, hotels and resorts. We are not a generalist agency. We do one thing: we make sure the right people in Canada know about your destination, want to visit it, and actively sell it.
We are a boutique operation by design. That means every partner we take on receives senior-level attention — the people you meet are the people who do the work, every day, in every market across the country.
"We don't just open doors in Canada — we build the relationships that keep them open."
DTC Group — Dare to Curate
Trade
Sales & representation
Media
Pitching & press trips
PR
Brand & communications
Where We Work
Across Canada
We have representatives in every major Canadian city. That means your destination has a real, local presence in each market — not a single office trying to cover a country the size of a continent.
Toronto
Ontario
Canada's largest outbound travel market. Home to major tour operators, luxury travel advisors, and the country's most influential travel media.
Vancouver
British Columbia
A gateway to Asia-Pacific and a hub for premium leisure travel. Strong luxury and adventure travel trade community with a distinct Pacific sensibility.
Montréal
Québec
Canada's French-language media capital. Bilingual representation ensures your destination resonates with Québec's sophisticated and culturally distinct travel market.
Calgary
Alberta
A high-income market with strong appetite for adventure, luxury ranch, and international travel. Key trade relationships with Alberta's independent agency network.
Ottawa
Ontario
Canada's capital and a strong corporate and government travel market. Direct access to national media, associations, and policy-adjacent travel buyers.
Halifax
Nova Scotia
The gateway to Atlantic Canada — a growing leisure travel market with a loyal, community-driven travel trade that rewards consistent relationship-building.
How We Work
All-inclusive representation. No surprises.
We believe representation should be straightforward. You set a budget. We deliver trade sales, media relations, and PR — all under one roof, all from one team. No hidden fees, no scope creep, no invoices that catch you off guard at year-end.
Our all-inclusive model means you always know what you're spending and exactly what you're getting in return. We provide regular reporting, clear activity summaries, and honest assessments of what's working — because a long-term partnership only works when both sides have full visibility.
01
One retainer. Everything included.
Trade representation, media relations, PR, FAM trip coordination, trade show attendance, agent training — it's all part of the engagement. You set the budget once and we manage the full scope.
02
Transparent reporting, every month.
You receive a clear monthly activity report covering sales calls made, media pitches sent, coverage secured, and upcoming activity. No guesswork about where your investment is going.
03
Senior team. Always.
Your account is never handed to a junior coordinator. The people who pitch your destination to media are the same people who walk the trade show floor and sit across from travel agents on your behalf.
04
Long-term thinking.
We build relationships that compound over time. The agent who books your destination this year becomes an advocate next year. We play the long game — because that's what actually moves the needle in Canada.
Let's talk about
your brand.
If you're ready to build a serious, sustained presence in Canada — with a team that knows the market, knows the players, and shows up consistently — we'd like to hear from you.
Get in Touch