Dare to
Curate.
We put your destination or hotel in front of the people who matter most in Canada — the travel trade, the media, and the tastemakers who shape where Canadians go.
We don't just open doors in Canada — we build the relationships that keep them open.
DTC Group is a boutique Canadian representation agency working exclusively on behalf of destinations, tourism boards, hotels and resorts. We are your voice, your sales team, and your strategic partner in this market.
How We Work
Our Services
01
Trade Representation
We are your boots on the ground across Canada. That means direct sales calls, trade show attendance, agent training sessions, and FAM trip coordination — all designed to make your destination the one agents confidently sell and clients genuinely want to book.
02
Media & Influencer Relations
We know which Canadian editors, journalists, and content creators move the needle — and we know how to get your story in front of them. From press trip coordination to targeted pitching, we generate coverage that reaches the right readers at the right moment.
03
PR & Strategic Communications
We develop and execute PR strategies that position your destination or property as a must-consider for Canadian travellers. From launch campaigns and award submissions to ongoing brand-building, we keep your name in the conversation year-round.
The Canadian Advantage
Canada is not one market. It's many.
From the luxury-minded buyers in Toronto and Vancouver to the French-speaking media in Montréal and the adventure-focused trade in Calgary — succeeding in Canada requires local knowledge, genuine relationships, and a team that shows up consistently. That's exactly what DTC Group delivers.
Trade
Direct sales to agents, operators & consortia nationwide
Media
Targeted pitching to print, digital & broadcast outlets
FAMs
Curated familiarization trips that convert agents into advocates
PR
Year-round brand presence in the Canadian conversation
We are a boutique agency — which means your account is never handed off to a junior team member. The people you meet are the people who do the work, every day, in every market across Canada.
Ready to be seen
in Canada?
If you represent a destination, tourism board, or independent hotel that deserves a stronger presence in the Canadian market, we'd like to hear from you. We take on a select number of partners each year — and we give each one our full attention.
Get in Touch